Does a picture paint a thousand words? If you choose wisely it does
In this fast paced 24/7 world our brains are overloaded with information and images are much better than words at grabbing our attention. The stats are in and a social media post accompanied by a photo is ten times more likely to get engagement. With many websites opting for a ‘clean’ look these days, there is a lot of white space on the page. Colourful images will ‘pop’ against a white background.
The must-have for engaging images
Just like you were taught to make eye contact when speaking to someone, images that make eye contact are more successful online. Take for example a recent split test ad that we ran on Facebook. We used the same text and copy but two different images. The image below received twice as many likes as the alternative.
Images help your audience remember your message
Studies show that people only remember 10% of what they hear once three days have past. However, if you pair a relevant image with your copy, people can remember 65% of the information after three days. That’s a massive improvement.
Adding graphical elements to your article can help highlight key points, illustrate a concept or even trigger an emotional reaction from your reader.
Remember, even the most avid book lover will tend to scan and skim online, so photos can also help to break up large, intimidating walls of text and add visual interest and aesthetic appeal to your online content.
There are many free image libraries you can use to obtain great web-quality images. Personally, I like www.getstencil.com even though it is a paid subscription. I can create great posts with their library of thousands of images despite the fact that my artistic skills are average at best.
Once last thought- make sure that the images you use across all your business platforms are consistent and fit with your brand persona. We know that potential customers and clients tend to visit multiple platforms before making a purchase- particularly for high value products and services.