If it is the first time you have looked into having a website set-up, you may feel like you are entering a parallel universe. At first glance the do-it yourself option might seem like the best way to save your modest marketing spend, but how long is it going to take you? Do you really know what you’re doing? For starters you need great quality images and they don’t come cheaply. Copying and pasting from Google images is just not going to cut it.
When all is said and done, most small businesses are only going to need about five pages, a home page, a services page, a blog, a contact page and a review page. You don’t need a website like Apple if you’re a landscape gardener from Mudgee, so don’t pay for more than you need.
You need to make sure your website is search engine optimised from the outset and this is where hiring a professional makes sense. We have clients that have come to us wanting our help to improve 5-year-old websites that are still ranking poorly with Google. That’s why getting it right at the start means you’re not losing five years’ worth of valuable leads.
What questions should I be asking?
What does the designer’s website look like?
Do they practice what they preach? Is their site performing? You might wonder how you can tell. An easy way is to type their website address into the Google Pagespeed Insights test- a good performing site should score at least 80/100.
They should ask you for a brief
This might seem unnecessary for a basic website but a good website should fit with your brand persona and also be designed with your target audience in mind. If your target audience is largely male, then lots of pink and whimsical fonts is not going to work. The other benefit of a good brief is that it eliminates the tooing and froing as your designer is more likely to get the look and feel right with the first or second version. Knowing the scope of your project and what you want in terms of looks and functionality are key in finding the professional who is best qualified to help you.